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A systematic literature review on vlog marketing: thematic analysis and future research directions
- Zhang, Peilin, Hasan, Najmul, Chiong, Raymond, Chao, Chih-Wei (Fred)
Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study
- Guan, Shuqi, Chao, Chih-Wei (Fred), Tian, Feng
- Chao, Chih-Wei (Fred), Hung, Yu-Chen, Sun, Li
Strategic recommendations for new product adoption in the Chinese market
- Chao, Chih-Wei (Fred), Reid, Mike, Lai, Po-Hsin, Reimers, Vaughan
Identifying attendance motives for an international league fixture
- Reimers, Vaughan, Chao, Chih-Wei (Fred), Speechley, Kim
- Vilches-Montero, Sonia, Pandit, Ameet, Bravo-Olavarria, Renzo, Chao, Chih-Wei (Fred)
Love at first sight: the effect of presentation order on evaluation of experiential options in luxury tour package
- Hung, Yu-Chen, Song, Liang, Chao, Chih-Wei (Fred), Guan, Chong
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